Renowned jazz guitarist Al Di Meola has been named the brand ambassador for HIGH END 2023, succeeding Alan Parsons in this role.

HIGH END is the international audio show that showcases high-end audio equipment and is set to take place from May 18 to 21, 2023, at MOC Munich.

Al Di Meola is a Grammy-winner artist and is considered one of the best guitarists of his time. He will attend the official press conference as a guest of honour and stage an autograph session for his fans. With over 40 years of experience on stage, he regularly goes on world tours and frequently performs at German jazz festivals.

The HIGH END SOCIETY has chosen Al Di Meola as their brand ambassador to promote their message of enthusiasm for top-notch, authentic sound.

Al Di Meola

Al Di Meola achieved the highlight of his career with the 1981 release of the live album "Friday Night in San Francisco". The recording of the concert, which he performed with John McLaughlin and Paco de Lucía, sold more than two million copies.

Last year, the iconic guitar player created a sensation by releasing "Saturday Night in San Francisco", the four decades-old recordings of the subsequent appearance. The album includes songs that were not used for the original release.

Please, read full press release below